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Organizational Development ConferenceThis was the first conference of its kind in Western New York, so all the elements were developed for the first time. I served as the marketing lead for the project, developing the message and methods to reach potential attendees, securing production of materials and recruiting advertisers to fund the project. The event is sponsored by the Genesee Valley Chapter of the American Society for Training and Development. |
Square Dance PromotionOne of my favorite pastimes is western square dancing. Today, clubs often suffer from declining and aging membership. I led a team through SWOT (Strengths, Weakness, Opportunities & Threats) analysis of the situation for the Rochester Area Federation of Western Square and Round Dance Clubs. Then, I worked with the RAF Promotion & Development Team to plan promotion of the pastime based on the SWOT analysis.
Clubs that embraced our program have had dramatic increases in recruiting new members and a general revitalization.
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