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 Brochure
Brochures are a staple of advertising; an aid for the sales force and a selling message that can be downloaded from you website for customer review and routing to decision makers.
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Direct Mail, Newsletters
Although more expensive than
mass e-mail, direct mail still offers advantages. Retention and
re-examination is better. Printed materials often linger at the
recipient's desk or circulates, providing multiple impressions and
increased rate of response. Many professionals dislike mass e-mail.
Newsletters capture your customer’s attention by offering useful
editorial content in addition to your selling message.
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 Catalogs
The printed catalog is still
a cornerstone for many businesses. eCatalogs supplement rather than
replace printed versions. Catalog life varies with industry. For most,
annual catalogs are best. A new catalog typically results in a
sustained surge in business that will taper off over time. Unless you
have a sales force actively in front of your customers, don’t allow too
much time between revisions. |
 Promotions
A key part of any active program, a
well-designed promotion can achieve specific goals, working and
expanding the customer base. Promotions can be used to spike sales,
penetrate new markets, launch a new product or just build brand
awareness |
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 Space Advertising
Space
advertising is part of a comprehensive advertising program. Generally
expensive for small businesses, space advertising must be focused and
provide maximum benefit from the investment.
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 Technical Writing, Editing
Clearly written manuals,
inserts, data sheets and articles are a necessity for technical
business. All documentation needs to be in regulatory compliance with
governing bodies. |
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Selling SkillsIf you have distributors, a sales
force or use manufacturer’s agents you can benefit from a selling
skills brochure to help train your sales professional on your products.
In the field, it’s a handy reminder of who the customers are and what
they ought to know to get the sale. |
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